The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
<p>I know that behind every great company, division, or team is a great organizational structure — a structure tailored to […]
Marketing Jobs
B2B marketing
The Ultimate Guide to B2B Marketing in 2025 [New Data + Expert Tips]
<p>Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot
Content Planning
What Are Content Managers, and How Do You Become One?
<p>As a writer exploring the world of content management, I found myself asking the same questions you might be grappling
Content Planning
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
<p>I <em>love</em> content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes
Content Planning
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
<p>I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It
ai-hidden, Marketing Strategy
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
<p>Here’s a startling reality: while <a href=”https://mailchimp.com/intuit-mailchimp-finds-vast-majority-of-smb-marketers-are-bought-into-ai/”>88% of marketers</a> believe AI and automation are essential for meeting customer expectations, they’re
Email Marketing
30 Brilliant Marketing Email Campaign Examples [+ Template]
<p>I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little
Marketing Strategy
How to Get Buy-In From Top Marketing Leaders & What KPIs Truly Matter
<p>Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask:
ai-hidden, Artificial Intelligence
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
<p>As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social
Marketing Strategy
The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]
<p>2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone,