Using Video for Branding: 5 Top Brand Examples
<p>Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.</p> n<p></p> n<p>Branding videos […]
Video Marketing
Entrepreneurship and Startups
The Startup Distribution Engine: Why You Need One and How to Build It
<p>As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is everything.” But what does that <em>really</em>
Media Planning
What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
<p>I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social
Leadership
How to Create An Action Plan: A Straightforward Guide for Marketers
<p>A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly
ai-hidden, Artificial Intelligence
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
<p>We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what
Buyer Personas
How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
<p>We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job
Media Planning
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
<p>Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and
Content Planning
How I Use Content Scoring to Make Posts My Audience Loves
<p>Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small
Uncategorized
Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
<p>The dreaded day of mourning that every marketer (and if not <em>every</em> single one, then likely 95% of ‘em) hoped,
Brand Building
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
<p>Welcome to <span style=”font-weight: bold;”>Creator Columns</span>, where we bring expert <a href=”https://creators.hubspot.com/?_ga=2.171322528.1804286098.1733242446-902701506.1733242446&_gl=1*8dfm9u*_gcl_au*MTQzMDEzMzA1OS4xNzMzMjQyNDQ2LjE1Mjc2MjkyMTAuMTczMzQyMzQ0MC4xNzMzNDIzNDQw*FPAU*MTQzMDEzMzA1OS4xNzMzMjQyNDQ2LjE1Mjc2MjkyMTAuMTczMzQyMzQ0MC4xNzMzNDIzNDQw*_ga*OTAyNzAxNTA2LjE3MzMyNDI0NDY.*_ga_LXTM6CQ0XK*MTczMzUxMjQ2OC4xMS4wLjE3MzM1MTI0NjguNjAuMC4w*_fplc*WHRhMzBIbEx0bGJSQmtoYktlRkFKMmZoNnFkeSUyRnd1aGZmZ1AxaWZPRWhtYVhBTzRFR0ttRkR6N0NJYWlETG5McWFpQk01TXFidjVmNVNrJTJCaGtwcFRWJTJGS082aWIwZjhralkwRG4yTGg1JTJCb2lmVFNxS085UTdHQkEyZlNscUElM0QlM0Q.” style=”font-style: normal;”>HubSpot Creator</a> voices to the Blogs that